Frequently Asked Questions

A flat-fee MLS listing allows you to list your home on the Multiple Listing Service (MLS) — the same database that traditional real estate agents use — without paying a percentage-based listing commission. Instead, you pay a flat fee (in our case, $0) and handle certain tasks yourself, such as showing the property and taking photos. Your listing is then syndicated to Zillow, Realtor.com, Redfin, Trulia, Homes.com, and hundreds of other real estate portals, giving you the same exposure as a traditionally listed property.

Most flat-fee MLS services charge $300–$500 just to get your listing on the MLS and then leave you completely on your own. ListFree Realty offers three tiers: FREE ($0 for a full MLS listing with professional tools), SHOWCASE ($499 for professional photography, virtual tour, and floor plan), and BROKER ASSIST ($1,999 total — $499 upfront + $1,500 at closing — for full broker support from list to close). Even at the free tier, you get an AI phone agent that answers calls 24/7, a ShowingTime scheduling portal, electronic signature services, and blank FAR/BAR contracts. No other flat-fee service comes close.

Yes. ListFree Realty is a licensed Florida real estate brokerage. Our principal broker, George Vallejo, holds an active Florida broker's license and has 38 years of experience in real estate finance, deal structuring, and transaction management. We are fully compliant with all Florida Division of Real Estate regulations.

ListFree Realty currently serves sellers throughout the state of Florida. Our MLS listing service covers all major Florida MLS boards, including Miami-Dade, Broward, Palm Beach, Orlando, Tampa Bay, Jacksonville, and all other Florida markets. We plan to expand to additional states in the future.

Once you complete the online listing form, upload your photos, and electronically sign the required disclosure documents, your listing is typically live on the MLS within 24 hours. From there, syndication to Zillow, Realtor.com, and other portals usually takes an additional 24–48 hours, depending on the portal.

Yes. You can list single-family homes, condominiums, townhouses, multi-family properties (2–4 units), vacant land, and mobile/manufactured homes. Commercial properties are handled on a case-by-case basis — please contact us directly for commercial listings.

There is no catch. Your MLS listing is genuinely free — $0 at the FREE tier. We do not charge a listing fee, a flat fee, or a percentage-based commission. The trade-off is that you handle certain tasks yourself: taking your own listing photos, conducting your own showings, and managing buyer inquiries (with the help of our free AI phone agent). We monetize our business through our optional paid tiers: SHOWCASE ($499 for professional photography, virtual tour, and floor plan) and BROKER ASSIST ($1,999 total — $499 upfront + $1,500 at closing — for full broker support from contract to close).

You are not required to offer a buyer's agent commission. However, we strongly recommend offering a competitive commission (typically 2.5–3%) because the majority of home buyers are represented by a buyer's agent. If you don't offer a commission, buyer's agents may be less inclined to show your property to their clients, which can significantly reduce your buyer pool and extend your time on market. The commission you offer to a buyer's agent is entirely your decision and is specified in your MLS listing.

BROKER ASSIST is our premium tier where our principal broker, George Vallejo — a 38-year veteran of real estate finance — personally manages your transaction from list to close. This includes pricing strategy, listing review, offer analysis, counter-offer negotiations, inspection coordination, managing financing contingencies, liaising with the title company, and being your expert resource throughout the entire process. The cost is $1,999 total: $499 upfront when your listing goes live, plus $1,500 at closing. You only pay the closing portion if your home actually sells.

SHOWCASE is our media upgrade tier designed to make your listing stand out. For a one-time $499 payment, you get: professional HDR photography (shot by a licensed photographer), an interactive virtual tour that buyers can walk through online, a measured floor plan showing room dimensions, and professionally written MLS remarks crafted by our team. Everything in the FREE tier is also included. SHOWCASE is ideal for sellers who want maximum online impact but are comfortable handling negotiations and the closing process themselves.

Your BROKER ASSIST service is valid for 12–18 months from the date of purchase. This gives you ample time to sell your home and use the service. If your home doesn't sell within that period, we'll work with you on a case-by-case basis to extend or refund the service.

Your total costs depend on the tier you choose. The FREE tier MLS listing is $0. SHOWCASE adds $499 for professional media. BROKER ASSIST is $1,999 total ($499 upfront + $1,500 at closing). If you offer a buyer's agent commission of 2.5% on a $500,000 home, that's $12,500 — but that's paid only if a buyer's agent brings the buyer. If you find your own buyer (no agent involved), you pay nothing to the buyer's side. With BROKER ASSIST on a $500,000 home with a buyer's agent, your maximum total cost would be $14,499 — compared to $30,000+ with a traditional 6% commission model. That's a savings of $15,500 or more.

Absolutely not. There are no hidden fees, no cancellation fees, no administrative fees, and no transaction fees. The only costs are: (1) the buyer's agent commission you choose to offer (if any), and (2) any optional tier upgrade you select (SHOWCASE at $499 or BROKER ASSIST at $1,999). Standard closing costs (title insurance, recording fees, prorated taxes, etc.) apply as they would in any real estate transaction, regardless of how you list your home.

No. ListFree Realty does not charge any cancellation fees — ever. If you decide to take your home off the market, switch to a traditional agent, or simply change your mind, you can cancel your listing at any time with written notice. There is no penalty, no early termination fee, and no strings attached. Your listing will be removed from the MLS within 24 hours of your cancellation request. We believe sellers should never feel locked in.

Yes. Your listing will appear identical to any other MLS listing. It will include all standard fields: property address, bedrooms, bathrooms, square footage, lot size, year built, asking price, property description, photos, and all other relevant details. Buyers and buyer's agents cannot tell the difference between a ListFree listing and a traditionally listed property.

Your listing will appear on the local MLS and automatically syndicate to all major real estate portals, including Zillow, Realtor.com, Redfin, Trulia, Homes.com, and hundreds of other websites. The MLS is the source of truth — once your listing is on the MLS, it flows to all syndicated platforms within 24–48 hours.

Yes. You can request changes to your listing at any time — including price adjustments, updated photos, revised property descriptions, and changes to the buyer's agent commission. Simply log into your Seller Portal or contact us, and we'll update the MLS listing within 24 hours.

Most Florida MLS boards allow up to 25–50 photos per listing. We recommend including at least 15–20 high-quality photos covering all major rooms, the exterior, the yard, and any standout features. Good photos are the single most important factor in attracting buyer interest online. We recommend using natural light, decluttering before shooting, and taking photos from corner angles to make rooms appear larger.

Yes. You can schedule open houses and they will appear on the MLS and syndicated portals (Zillow, Realtor.com, etc.) just like any other open house. You conduct the open house yourself — greet visitors, provide property information, and collect contact details. Our Seller Portal provides open house sign-in sheets and follow-up templates.

You can cancel your listing at any time with written notice. There is no cancellation fee or penalty. Our listing agreement is a limited-service agreement designed to give you maximum flexibility. If you cancel, your listing is removed from the MLS within 24 hours.

Our AI phone agent is a professional-grade virtual receptionist that answers all inbound calls to your listing 24 hours a day, 7 days a week. When a buyer or buyer's agent calls the number listed on your MLS listing, the AI agent answers professionally, collects the caller's name, phone number, and the property they're inquiring about, and then either routes the call to you (if you're available) or takes a detailed message. All calls are logged in your Seller Portal so you never miss an inquiry. The AI agent speaks naturally and handles common questions about the property.

ShowingTime is the industry-leading showing management platform that buyer's agents use to request showings on your property. When a buyer's agent wants to show your home, they submit a request through ShowingTime (which is integrated with the MLS). You receive an instant notification on your phone and can approve, decline, or suggest an alternative time with a single tap. You set your available showing windows in advance, and the system handles all the scheduling logistics — just like a traditional listing agent would.

Our electronic signature service allows you to sign all required listing documents and Florida disclosure forms digitally — no printing, scanning, or faxing required. When you submit your listing, we send you the required documents (listing agreement, seller's disclosure, lead-based paint disclosure if applicable, etc.) via our e-sign platform. You review and sign them on your phone, tablet, or computer. The signed documents are stored securely in your Seller Portal.

FAR/BAR contracts are the standard residential purchase and sale agreements used in Florida real estate transactions. 'FAR' stands for Florida Association of Realtors and 'BAR' stands for The Florida Bar. These contracts are the industry standard and are used by virtually all real estate professionals in Florida. We provide you with blank FAR/BAR contracts so that when a buyer makes an offer (or you need to counter-offer), you have the proper legal forms. If you have BROKER ASSIST, our broker will help you complete and negotiate these contracts.

No. All of our tools are web-based and accessible from any device with an internet browser. Your Seller Portal, call log, showing calendar, and document management are all available at listfreeusa.com. ShowingTime does offer a mobile app for convenience, but it's not required — you can manage showings via text message and email notifications as well.

Yes — this is the core trade-off for a free MLS listing. You are responsible for being present during showings to let buyers and buyer's agents into your property. However, our ShowingTime portal makes this manageable: you set your available showing windows, approve or decline requests with a tap, and receive reminders before each showing. Many of our sellers find that showings typically cluster on weekends and evenings, making it easy to plan around their schedule.

You can decline any showing request or suggest an alternative time. You can also set blackout periods in your ShowingTime calendar for times when you're unavailable. If you have a lockbox, you can allow buyer's agents to show the property without you being present — this is common and many sellers prefer it. The key is responsiveness: the faster you approve showing requests, the more buyers will see your home.

When a buyer or buyer's agent submits an offer, it will typically come in the form of a FAR/BAR contract (which we provide blank copies of). You review the offer terms — price, contingencies, closing date, earnest money deposit — and decide whether to accept, counter, or reject. If you have BROKER ASSIST, our broker will review every offer with you, advise on terms, and handle all counter-offer negotiations on your behalf.

Once you have an executed contract (both parties have signed), the contract-to-close process begins. This typically takes 30–45 days and involves: opening escrow with a title company, the buyer's home inspection, potential repair negotiations, the buyer's appraisal (if financing), and the final closing. If you have BROKER ASSIST, our broker manages this entire process. If you're handling it yourself, we provide a contract-to-close checklist and timeline to guide you through each step.

Multiple offers are a great position to be in! You can accept the best offer, counter one or more offers, or ask all buyers to submit their 'highest and best' offer by a specific deadline. If you have BROKER ASSIST, our broker will help you evaluate each offer (not just price — also contingencies, financing strength, closing timeline, and earnest money) and negotiate the best possible outcome.

Pricing is one of the most important decisions you'll make. We recommend researching comparable sales (comps) in your area using Zillow, Realtor.com, or your county property appraiser's website. Look at homes similar to yours that have sold in the last 3–6 months within a 1-mile radius. If you have BROKER ASSIST, our broker provides a professional comparative market analysis (CMA) to help you price competitively.

Florida law requires sellers to disclose all known material defects that are not readily observable by the buyer. This includes issues with the roof, HVAC, plumbing, electrical systems, foundation, and any history of flooding, sinkholes, or environmental hazards. You must also disclose if the property is in a flood zone, has a homeowners association (HOA), or has any pending litigation. Our e-sign service walks you through all required Florida disclosure forms to ensure you're fully compliant.

Florida does not require sellers to have a real estate attorney, but it is strongly recommended — especially if you're selling without a traditional listing agent. A real estate attorney can review contracts, advise on legal obligations, and represent your interests at closing. Many Florida title companies have in-house attorneys who handle the closing process. If you have BROKER ASSIST, our broker can recommend trusted real estate attorneys in your area.

A limited-service listing agreement is the contract between you and ListFree Realty that defines the scope of services we provide. Unlike a full-service listing agreement (where the agent handles everything), our limited-service agreement specifies that we will list your property on the MLS and provide our free tools, while you handle showings, photos, and buyer communications. This agreement complies with all Florida Division of Real Estate regulations for limited-service brokerages.

As the property owner, you have the same liability during showings that you would have with any visitor to your property. We recommend ensuring your homeowner's insurance is current and adequate, removing any safety hazards before showings, and being present during all showings (or using a lockbox for buyer's agents only). If you have specific liability concerns, consult with your insurance agent or a real estate attorney.

Federal law requires that sellers of homes built before 1978 provide buyers with a lead-based paint disclosure form and the EPA pamphlet 'Protect Your Family From Lead in Your Home.' This applies regardless of whether you know of any lead-based paint in the home. Our e-sign service includes the lead-based paint disclosure form for properties built before 1978.

BROKER ASSIST gives you direct access to our principal broker, George Vallejo, who personally manages your transaction from list to close. This includes: pricing strategy and listing review, reviewing and advising on all offers, handling counter-offer negotiations, structuring deal terms, coordinating with the buyer's agent and lender, managing inspection and repair negotiations, monitoring all contract deadlines and contingencies, liaising with the title company, and being available by phone and email throughout the entire process. You also get everything in SHOWCASE (professional photography, virtual tour, floor plan, and pro-written MLS remarks). Think of it as having a full-service listing agent's expertise for a fraction of the cost.

Yes, you can upgrade to BROKER ASSIST at any time. The pricing is the same regardless of when you purchase: $499 upfront + $1,500 at closing ($1,999 total). However, we strongly recommend purchasing upfront so your broker is involved from day one — pricing strategy, listing review, and preparation make a significant difference in outcomes.

George Vallejo is the principal broker and founder of ListFree Realty. He has 38 years of experience in real estate finance, including deal structuring, contract negotiation, and transaction management. His career spans residential and commercial real estate, mortgage lending, and real estate investment. He holds an active Florida broker's license and has personally managed hundreds of real estate transactions throughout his career.

BROKER ASSIST clients have direct access to George Vallejo via phone (1-833-LIST-FREE), email ([email protected]), and through the Seller Portal messaging system. Response times are typically within 2–4 hours during business hours and within 24 hours on weekends. For time-sensitive matters (offer deadlines, inspection issues), priority response is provided.

BROKER ASSIST is valid for 12–18 months. If your home hasn't sold within that period, we'll evaluate the situation on a case-by-case basis. Common reasons homes don't sell include overpricing, poor photos, or market conditions. Our broker will provide honest feedback and recommendations. If the service period expires without a sale, we'll work with you on an extension or partial refund depending on the circumstances.

The $499 upfront fee is non-refundable once services have been rendered (i.e., once we've begun actively managing your listing). The $1,500 closing fee is only charged if your home sells, so there's no risk there. If you cancel your listing before any services are provided, we'll issue a full refund of the upfront fee minus a $100 administrative fee. We believe in fairness — if we haven't done the work, you shouldn't pay for it.

We split the fee ($499 upfront + $1,500 at closing) so that the majority of your cost is only incurred if your home actually sells. The $499 upfront covers our immediate work: pricing strategy, listing review, professional media coordination, and getting your listing market-ready. The $1,500 at closing covers the heavy lifting: offer negotiations, inspection management, contract-to-close coordination, and everything that happens once you're under contract. This structure aligns our incentives with yours — we only earn the bulk of our fee when you succeed.